How to make YouTube Shorts: everything you Need to Know

In 2021, the world-famous K-pop group BTS (not to be confused with the acronym for behind-the-scenes!) partnered with YouTube to announce the Permission to Dance Challenge and invited audiences across the world to record and share a 15-second version of their recent hit song. In 2016, Higa and other YouTubers and friends created the parody K-pop group Boys Generally Asian. An independent 35-minute film he created with Wong Fu Productions called Agents of Secret Stuff was uploaded on the nigahiga channel on November 24, 2010. It features some other popular YouTube users as well as actors such as Aki Aleong. Here, they’ve created a short teaser review of a famous toothbrush line. The drink took three years to develop and is named after Higa's short film of the same name. Higa uploaded a stop motion short film onto the nigahiga YouTube channel on October 19, 2019, to promote the drink.

Ryan Higa (born June 6, 1990), also known as nigahiga (/ˈniːɡəhiːɡə/ NEE-ɡə-HEE-ɡə), is an American Internet personality. In 2012, Higa helped form the YOMYOMF Network, which hosts the online video-making talent competition, Internet Icon, of which he served alongside Christine Lakin and Timothy DeLaGhetto as main judges. Cuccinello, Hayley C. "30 Under 30 Spotlight: Meet YouTube Star Ryan Higa". Higa, Ryan (February 23, 2009). "Copyrighted". Ko, Nalea J. (September 16, 2009). "Ryan Higa Snatches No.1 Spot on YouTube". In Spring 2010, How to be Ninja, How to be Gangster and How to be Emo were made public once more. On Christmas Eve of 2008, Higa and Fujiyoshi's two most popular videos, How To Be Gangster and How To Be Emo, were removed due to copyright violations. Japanese, and his Okinawan last name, "Higa". Since then, Higa started composing the music himself. For example, you could post a 30-second Short about an upcoming product release, along with a CTA to drive viewers to a longer YouTube video that goes into more detail and directs your viewers to a landing page to sign up for early access. Instead, give value to your audience through your Short and align the content with a goal, e.g., increase engagement by 10% or acquire 1,000 more subscribers.

But, what sets YouTube Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators. YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”. 5. To add sound to your Short, tap the Add sound icon at the top of the screen. We’re not saying that you need to commit to every dance challenge that does the rounds on social media, but keeping on top of video trends will position your brand as current and up-to-date and improve your chances of going viral. Not every video you create for YouTube needs to be pre-planned and polished to perfection. Use YouTube Shorts to promote and grow your regular channel. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Just under 40% of businesses are already using short-form video to promote their product or service. Leskin, Paige. "The 10 most popular YouTubers at the beginning of the decade - and where they are now". Th is content was g ener at​ed with G᠎SA᠎ Content G​en​erator Demover sion᠎!

Get your free pack of 5 customizable YouTube banner templates now. YouTube Shorts allows your audience to engage with your brand on the fly rather than commit the time to watch a full-length video. Make the first few seconds of your video exciting and grab the audience’s attention right off the bat. Shorts can be a 60-second continuous video or several 15-second videos combined. Once they’re in the program, creators will earn 45% of ad revenue from their videos. Dental Digest is one of the most successful Shorts creators. Shorts creators will need at least 10 million views over the previous 90 days in order to join the Partner Program. Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content. But we recommend keeping your Shorts on your main channel. You can only make Shorts natively in the YouTube app. YouTube Shorts isn’t the place for shortened versions of your long videos. And because 5% of viewers stop watching videos after the one-minute mark, snappy, short-form content ensures that your audience watches until the end, receives all of your messaging, and engages with your CTA.

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