Creators are Mitigating Burnout with Long-form YouTube Videos

youtube short video size Social media platforms, creators and industry leaders alike may be scrambling to compete with bite-size content. Nicholson’s supplementary media is on Patreon, where a subscription costs $1 to $25. “Sometimes it’s a different audience. And for the most part, his audience remain invested. Long-form creators don’t need to make the same bids for viewer attention once they’ve established themselves in their niche - their content may not have the same reach on YouTube as it does on TikTok, but sustained engagement from a smaller audience is more valuable than high viewership on a single viral video. She and other creators who specialize in documentary-style deep dives, pop culture analyses and video essay takes have carved out a niche of viewers who demand quality over frequency. Perjurer said some long-form creators may release supplementary media, such as shorter content that takes less time to produce or the occasional Twitch stream, to continue engaging with their audiences.

Creating feature-length videos helps Perjurer feel less feel pressured to post regular updates, he said. Perjurer said the back catalog of monetized videos like the one he made about FastPass continues to attract viewers, which allows him to space out his posts and take the time to produce a thoroughly researched video. Perjurer has posted on Defunctland just twice this year. ANAHEIM, Calif. - While some VidCon attendees lined up for hours to try Squishmallow's "human claw machine" and packed into the Dream SMP panel to see their favorite Minecraft role-players, YouTuber Jenny Nicholson quietly posted her first YouTube video of the year. While the YouTube algorithm does recommend videos, seeking out content often involves more intention that stumbling upon a video via TikTok’s For You page. Blaque will use YouTube Shorts to advertise her videos, which “does help you algorithmically,” because YouTube promotes them. But long-form YouTube videos - from a 50-minute video essay about the rise and fall of a popular creator to a two-hour-deep dive into a Reddit conspiracy theory - have endured the TikTok boom. Users don’t have to be part of the partnership program to receive money from the Shorts fund - YouTube says it will distribute “bonuses” from the fund based on a channel’s Shorts performance each month.

Outside the convention center, a sprawling YouTube Shorts exhibit invited fans to post short videos for the chance to win custom snacks curated by popular creators. “I will always make more money on my longer-form content on my YouTube channel,” Blaque said. It took Blaque years to let go of feeling “beholden” to her audience’s demands for content. Kat Blaque, who also attended VidCon as a Featured Creator, makes content about the intersections of LGBTQ issues, race and pop culture. The viewers who stay, she said, typically stay for the entirety of the videos. For creators, the videos are a win-win situation: Their audiences love long-form videos as much as creators love making them. The factors that determine the bonuses are unclear, with creators reporting that they were offered $600 to $8,500 a month for their posts. Blaque said she made some cash off of Instagram Reels, which distributes bonuses to creators of thousands of dollars for posts. “I think I have a talent for making very heavy short videos, but sometimes people don’t want that,” Blaque said. “With the internet and YouTube, it kind of democratizes a lot of conversations,” Blaque said. “On something as important as your main channel, it’s kind of this spaced-out content that you work really hard on,” he said.

“There’s definitely a market for the stuff you can just put on and you don’t have to touch your phone and go to a new video because it’s not going to end on you while you’re doing your tasks,” Nicholson said. TikTok’s Creator Fund reportedly pays 2 to 4 cents per 1,000 views, and it requires creators to have 10,000 followers and at least 100,000 authentic video views to qualify. Specializing in feature-length videos has helped manage burnout, some creators say, because the content is easier to monetize than most short-form video options. I’ve made several very long videos where I talk about that sort of thing. The lowest membership tier grants subscribers access to Patreon-exclusive monthly videos from Nicholson, while the $5 tier allows subscribers to vote on the topic of the next monthly video. Even though it does the complete opposite of what industry experts and many established creators recommended, like posting frequently to engage with viewers, Nicholson's church play video was viewed more than a million times in the few days since she posted it. A video he posted in November about the history of Disney’s FastPass, which was an hour and 43 minutes long, has more than 12 million views.

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