TikTok, Instagram Reels or YouTube Shorts?

From our research we found that roughly 60% of all TikTok users are female, making this a great platform for female-focused content creators and brands. Instagram Reels are another excellent platform for brands looking to sell products, however, with a slightly older user base and a general skew towards high quality, polished content we’d recommend this more for luxury and high-end brands. TikTok also has quite a young user base with people aged 10-19 making up nearly a third of the entire user base. From testing, we found that Youtube’s average audience age is similar to Instagram with roughly 75% of its user base being aged 18 - 35. It is important to note, however, that Youtube Shorts will likely have an audience with more intent to buy than its competitors due to the platform having a strong focus on informational and educational content, especially in regard to products. With Youtube Shorts still being relatively new, Youtube is still pushing the feature so you should expect to see some decent growth here if you commit to a regular schedule. This c᠎ontent was w​ri᠎tt en ​by GSA C​on tent Ge​nera to r  DE᠎MO​.

If you are a content-based channel looking for quick growth then Youtube Shorts is definitely the platform for you. BlogilatesPlankChallenge, users can directly purchase products such as the popular Popflex Yoga Mat for an exclusive 25% discount, only available through YouTube Shorts. Some will even kick off exclusive Shorts Challenges with fun prizes and discounts. This year, creators are able to offer exclusive discounts for shopping through YouTube shorts. Winners will be announced by the brand on YouTube after the challenge ends on November 28. In addition to Ho, eight Shorts creators will launch the challenge to their followers. At Green Rock, we found that if you’re a youth-focused brand looking for flexibility on the length and great selling options, TikTok is going to be the best for you if you only have the time for one platform. At Green Rock, we specialise in audience-first thinking and use platform data to help inform your content strategy. TikTok used to only offer video’s of up to 60 seconds long; they then increased this to 3-minute-long content and now offer videos of up to 10 minutes long.

This c᠎on​te᠎nt h as been done by GSA Co​nt​en​t ​Genera to​r DEMO!

Instagram Reels initially started with just 15-second clips, increasing this to 30 seconds and now 60 seconds for uploads and records. Youtube Shorts only allows clips up to 1 minute long when uploading, however, recording in-app restricts you to 15 seconds. They can also individually edit smaller clips that make up the full video. Instagram offers a wide range of filters that can be applied to clips. Certain brands have Instagram Checkout enabled, meaning customers can go through the entire purchase process without even leaving the app. TikTok also has TikTok Shopping which allows you to display a link that redirects viewers to one or multiple items without them even leaving the app. There’s even an option to make purchases without leaving the app at all. Instagram Reels Shopping allows creators to include links for products in their Reels, again, allowing viewers to explore without leaving the app. Our platform team have taken a deep dive to bring you the latest insights you should be considering when creating content on Tik Tok, Instagram Reels or YouTube Shorts which is the best for you? These three social media giants house the majority of short-form social video content online, but which is best for you and your content?

Our experienced team is ready to share our expert knowledge with you and help your social media video content succeed. TikTok has a Product Links feature that allows you to highlight items in your video. Instagram allows creators to press and stop recording multiple times within a single video as they tell the story. TikTok has plenty of AR features and green-screen options you can use within your videos and could be a deciding factor when choosing TikTok Instagram Reels or YouTube Shorts. Viewers can see the things, hit the tab and then make the purchase. Viewers can tap on the View Products button to buy, save or learn more about the featured product. TikTok and Instagram Reels both offer a range of special effects you can include in your videos, along side stickers, polls, mentions, tags and hashtags. From testing we found that it’s also a good idea to use Reels if you already have a presence on Instagram, you’ll be able to publish Reels that your audience will see immediately, rather than having to build a new account from scratch. TikTok Instagram Reels or YouTube Shorts. YouTube is launching a shoppable Shorts challenge that will take place during its holiday event, From YouTube to You. ​Con​tent has ᠎been generated by G᠎SA  Con​tent G ener at or Demover si​on .

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