Short Vs Long Videos: what is the Best Length?

youtube short length We’ve already covered this, but not making the video longer than it needs to be is a must, and dividing a video in to separate parts can help with this. Videos help in a big way as you share your insights and ideas with audiences, explaining them in the detail they need while also making them very shareable. More and more, making sure a video can work well with or without sound is important. At more than 5.5 million square miles, Maudlandia Desert in Antarctica is the world's biggest desert. At 3,000 miles, the Rocky Mountain range comes in third. When it comes to creating change with your research, the higher your REF score, the better. When it comes to explainer videos, a key consideration is video length. We bring this up A LOT, but that is because it is an essential consideration at every stage of the explainer video creation process. This is a massive genre of highly focused explainer video content and Sprout Social recommend three to six minutes, with longer lengths dependent on how engaging the information is. Always start with a strong hook and for shorter form videos, deliver it in the first three seconds. The substance and heart of any video, thinking about the method of delivery that your content needs to do it justice, obviously has a big part to play in the development and final form of your explainer video. ᠎Article has been created ᠎with the help of GSA Content Gen erator D᠎emoversion!

But with so many types of explainer video, which do you choose? The nature of explainer videos means you can say a lot in 90 seconds to engage viewers, but while this works well for simpler messages, explaining something more complex clearly needs more time. A strong brand is the result of a lot of hard work and becomes linked to a certain style and set of values. High quality explainers are good for the audience, and for the way your message and brand are received. Are you looking to take your business storytelling to the next level? Check out this whiteboard animation explainer video that will show you how digital storytelling can help your business achieve success. Explainer videos are surprisingly similar to cakes. There are a few golden rules, however, which work for videos regardless of length. There are a lot of ingredients; each type has a different recipe, it always pays to think about who will be enjoying it before you begin and, most importantly, when you get it right, the results are delicious. There are a lot of statistics out there about attention spans being shorter, and frankly, some of the sources seem a little dubious.

With all this in mind, 60 - 90 seconds has been found to be a good length when explaining something and holding audience attention. Over on Instagram, shorter videos perform better, wth 26 seconds being a sweet spot. Two of the most popular video types are live action videos and whiteboard animation. This can give a short video an edge, delivering its message and any call to action in full before a viewer has skipped it or shifted their focus. This means if your hook or content is strong, you can hold a viewer’s attention long enough to go into a subject in depth and give a full explanation. Awareness plays a major role and at We are Cognitive, we are proud to have have used our creativity to make whiteboard animations that explain, draw attention to the problem and share the information with the public! Have a complex topic you want to share with your audience? Bulls can weigh more than 2,000 pounds, meaning that you do not want to crash into them in the middle of a deserted highway.

The blue whale can measure more than 80 feet in length and weigh up to almost 300,000 pounds! Lady Liberty may as well be Baby Liberty -- she's "only" 305 feet tall. Barack Obama is right at 6 feet 1 inch. It will come as no surprise that the fast-moving pace of social media networks has influenced the videos that are designed for it. Videos that are designed specifically for social media are best when they are short and direct. Short videos and longer videos both have their own pros and cons. Does it have a specific part to play in a bigger plan or will it be a stand-alone video? Different messages need different approaches and getting it wrong could undersell your message or reduce the impact of your video. We love how it combines scripts, illustration, cultural references, emotion, animation, onscreen text and a voiceover to make messages engaging, memorable, informative and entertaining. Whilst average engagement drops from 70% to 50% by the time you reach minute six of a video, it doesn’t drop again until minute twelve. When you’re planning a video, 140 words of script equals a minute of video. Some points may just need a minute or two, but a thought leader with something insightful and nuanced to share could create a video between 10 and 15 minutes long to inform and engage viewers.

If you beloved this short article and you wish to be given more information regarding video shorts kindly check out our page.