YouTube Shorts 2.0 is here - and Requires tHIS Strategy
But nobody watched his long form content, because his audience wants to see what they subscribed to: the shorts. Shorts are not long form videos, shortened. When I watch YouTube shorts, almost all shorts I get served by the algorithm are visual entertainment videos. I see curiosity videos (often humor) and gaming videos that targets a broad audience. You might know that YouTube Suggested shows often topicly related videos. When you watch a lot of shorts, you can also get shorts suggestions in YouTube Home, Search and Suggested. Compared to the launch of YouTube shorts, YouTube shorts has gone from virtually no competition to a competitive space. In other words that is an audience that watches shorts and maybe not into long form content. I’ve also seen a shift in type of content that works and not. There is less promotion of shorts to long-form content watchers. Then make a second batch of 3 more shorts and release them the same way as you did before: 3 videos, 3 short.
Also the YouTube algorithm picks better up on the actual topic of a YouTube Short than before. How do we make shorts that better meets the new needs that can actually compete? Remember that Shorts is meant to be fun, or evoke emotion, but not a step-by-step explanation of how to to it. There are 2 ways of solving this, do more long-form content than shorts or start a separate YouTube channel for shorts. YouTube Shorts has much more become like regular YouTube in the sense that you have to prove to the algorithm that viewers enjoy your content. If things go too fast, too slow or they don’t like it, the only choice they have is to pause or swipe. Things like text in a YouTube video was never a good idea, but this applies especially to YouTube Shorts. Make 3 shorts as a test. Should you make a title & thumbnail? Your title and thumbnail should communicate that it is a short. Th is po st was done with GSA Conten t Ge nerator DEMO !
When you watch a lot of YouTube-advice channels, you are more likely get a Short with YouTube related advice. To make it more interesting, show your face or have at least a voice-over so people can follow along. So, wack people in the face with the most awesome visual hook ever. So, pick a broad topic in your niche to appeal to a large audience in your niche. So, I want to take a different approach. If you want to do a tutorial, keep it simple: max 3 steps, max 3 tips, max 3 of everything. By nature, tutorials are search based content, because people want that information at that specific time. Watch Time is not the thing to worry about, but “audience” is. The time that you could get 10.000 views on a YouTube short as a happy accident is over. I noticed that I swiped very quickly: I decide in 1 or 2 seconds to watch the Short or not. Deliver the content, but don’t use all 59 seconds. In other words, you have 2 seconds to grab peoples attention.
YouTube is all about audience retention and Shorts is no exception, try to have minimum 70% Average Percentage Viewed in order to stay on the shorts shelve. Viewers don’t have convenient player controls on the shorts shelve on a mobile phone. YouTube only sends notifications to people who regularly watch shorts. For new creators I included a module that guides you step-by-step through the process of starting, creating and setting up a YouTube channel. So the actual pool of short-viewers is increased, which is an extra opportunity for creators. Viewers might confuse a Short for long-form content and vice versa. How long should a Short be? YouTube doesn’t send notifications to your subscribers for every short uploaded, even when the bell is activated. The program takes you step-by-step through the process of getting views, subscribers and going viral. When you do a lot of Shorts, you will attract a Shorts audience, which subscribe to you because of the Shorts and not your long-form content. This is Average View Duration of the traffic source Shorts, not the overall Average Percentage Viewed of all traffic sources. Average Percentage Viewed is not the only metric that counts, but it is an important one.
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