YouTube's Short Video Bet: Revenue Sharing, Music Licensing, Partner Programme Expansion

youtube short video size YouTube announced on September 20 that it will start sharing advertising revenues with creators of its bite-sized video feature Shorts from early 2023, as the Google-owned platform looks to counter the rising threat from rivals such as Meta and TikTok across the world. Apart from this, YouTube is extending its tipping feature 'Super Thanks' to thousands of creators in beta, with a complete rollout expected next year. He mentioned that YouTube has paid creators, artists and media companies more than $50 billion across the world over the past year. Mohan mentioned this revenue share will remain the same even if they use music in their videos. Creators will keep 45 percent of the revenue share, which will be distributed based on the number of views their Shorts get in each country. Starting in early 2023, Shorts-focused creators can join the programme if they have 1,000 subscribers and at least 10 million views on their short videos over 90 days. But Zuckerberg said the platform’s views grew by 30% sequentially, and it had already crossed $1 billion in annual revenue from Reels ads globally. While YouTube has been sharing advertising revenues with creators of long-form videos on its platform for more than 15 years, this step could provide them with an edge over its short video rivals in attracting new creators while retaining existing ones on its platform, since none of them currently has a revenue sharing arrangement in place, although several players have announced dedicated creator funds.

This has been gen᠎erated with the help of GSA Conte nt G ener᠎ator Dem ov᠎ersion!

YouTube announced a $100 million “shorts fund" in April for creators. Phillipp Schindler, senior vice-president and chief business officer of Google, called the fund a “first step" for monetizing Shorts. “If you ask me, the removal of TikTok from India has only helped Instagram and YouTube. Meta’s India head Ajit Mohan said last July that Indians uploaded 6 million short videos on Instagram every day at the time. Instagram Reels was launched globally in August 2020, and India was among the first countries to get the platform in July of that year. Comedian Shubham Gaur said he was offered an interim contract by MX TakaTak (now owned by Sharechat) about a year ago, but he abandoned the partnership eventually. The existing programme currently requires YouTubers to have over 1,000 subscribers and 4,000 watch hours over the past year. It will apply to creators across long-form video, live stream, and Shorts content with more details expected to be disclosed next year. Post h as been c re at ed with t he he᠎lp of GSA Content G᠎enerat᠎or D emov᠎ersi on .

On 26 July, a tweet from Adam Mosseri, head of Instagram, confirmed the platform’s shift in focus to video, and the same was reaffirmed by Meta CEO Mark Zuckerberg and other top executives at its earnings call a day later. Meta itself agreed in its earnings call that Reels is at a very early stage of monetization. Given that Stories is one of the platform’s most successful products to date, it’s a clear sign that Meta will push more resources to Reels. The company said this feature will eventually replace its $100 million Shorts fund that was announced in May 2021 to reward top Shorts creators creating original content over the course of 2021-2022. "We expect the majority of our Shorts fund recipients to earn more money under this new model," Mohan said. YouTube chief product officer Neal Mohan during a company event. That said, it's worth noting that YouTube has traditionally given 55 percent of its ad revenue to creators while keeping the remainder as part of its partner programme.

Alternatively, they will also be able to opt for a new revenue-sharing option wherein the creator splits a portion of their revenue with the artist and associated rights holders of the track. The video sharing platform also unveiled Creator Music, a new destination within YouTube Studio, that will enable creators to browse through a large catalogue of songs and purchase affordable, high-quality music licences to use them in their content without giving up part of their ad revenue. YouTube has rolled out major changes to its partner programme to help short-form video creators make more money. This move is part of major changes the company is rolling out to its YouTube Partner Program, enabling Shorts creators to apply and make money through different formats on the platform. The company had begun with short videos, but migrated to live video e-commerce. The two companies have said they are renewing their focus on short videos, while Indian startups are still acquiring users in their growth phase. To be sure, Facebook had announced in February 2022 that it will test sharing of advertising revenues from its short video service Reels, while TikTok also recently started experimenting with sharing of ad revenues, but its efforts are limited to creators who produce the top four percent of best-performing videos.

If you have any kind of concerns relating to where and exactly how to make use of youtube shorts, you can call us at our own site.