Always Up-to-Date Guide to Social Media Video Specs

These video ads appear nearly identical to organic posts to blend in with users’ feeds. It didn’t take long for Instagram Stories to feature ads within users’ story feeds. Much like Facebook’s Carousel Ads, Instagram offers a similar feature. While there’s no hard and fast rules from the platform on how to approach the video editing concept of ‘title safe’ areas where text like titles and subtitles aren’t cut off, you do want to avoid placing these types of visual elements right at the edges of your video area. Much like Snapchat, it’s smart to make these videos more raw and in-the-moment to avoid drastically standing out as an ad, especially since users can immediately swipe to leave. For more information on the video specs for Facebook, visit the Facebook Help Center. Facebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features. Shorts can be captured and edited from a smartphone or uploaded through the standard upload workflow from desktop or mobile.

TikTok videos are all about the ease of creation, editing and sharing, so it makes sense that specs are more or less oriented around typical mobile phone dimensions. TikTok has quickly gained attention in the social space, and some social marketers might be feeling caught off guard by the rush to understand what works and what doesn’t on the platform. For marketers, it’s all about keeping a user’s attention with enthralling and click-worthy video content. Download our social media video content workbook. Twitter is a popular space to share and interact with different social media videos. While it’s not as easy to get organic reach on Facebook, it’s still a viable way to share video. Because people are watching more short-form videos globally, using Shorts is a new way to reach wider audiences to entertain, education or make them feel good. This video format is the most common across the channel and is the main way users communicate back and forth through the app. Mid-rolls can be skippable, but users must watch 30 seconds or entire ad (whichever is shorter). Non-Skippable Video Ad: This YouTube ad type is played before the content and users must watch the full 15 seconds (can also be added during or after video).

For marketers, YouTube is a great space to promote, educate and share video content around your brand. The predominantly-mobile social network is perfect to share videos of any size organically to reach your audience. Even though LinkedIn is still in the early stages of video content adoption, the network is still a go-to source for sharing. In the sports and entertainment industry, Twitter is often the go-to for sharing video content, so it’s critical to learn the correct Twitter video specs. For more information on the video specs for Instagram, visit the Facebook Help Center. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking a link. Skippable Video Ad: This YouTube ad type is played before, during or after the content and becomes skippable after 5 seconds. Video length is 3 to 180 seconds. For more information on the video specs for LinkedIn ads, visit LinkedIn Marketing Solutions Help.

For more information on the video specs for Twitter, visit the Twitter Help Center. Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. Accepted video formats include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. Max video length is 60 seconds. Music from the YouTube music library is limited to 15 seconds. Whether it’s a video, image or text, Sprout’s Asset Library serves as the central hub, making accessibility, organization and collaboration easier than ever. With that number only likely to grow, it’s safe to say LinkedIn will continue to put video content at its forefront. If the viewer is on the first tab that has all content types, the thumbnail will be cropped to the traditional square post size of 1:1-center your subjects and plan to avoid undesirable vertical cropping. Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16. The text field will also be placed under below videos smaller than this aspect ratio. Th is da ta has be᠎en done by GS A Co᠎ntent Generato᠎r DE᠎MO.

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